Marta Szczepańska
Seasoned Social Media professional with over 15 years of B2B and B2C experience.
About me
Strategic marketer with almost 20 years' experience in digital and social media (15+ years) with B2B focus (8+ years). Implemented successful social media strategies varying from campaign to global level. Startup, B2B Fortune 500, SaaS, digital agency and academic experience.
Over the course of my career, I had the pleasure to work with:
- Coca-Cola
- IKEA
- LEGO
- Mattel
- Disney
- Microsoft
- Huawei
- Trend Micro
- Polkomtel
- Johnson & Johnson
- Sanofi Group
- Polpharma
- Jones Lang LaSalle, and many more.
I have experience in working with crisis-prone brands such as telecoms and digital TV platforms, financial setvices (banking, insurance), OTC meds, children's cosmetics and others. Over the years I've supported many of my clients with policies and manuals, help with managing online crisis situations, as well as prepared trainings and documents for employees (e.g., social media policies).
I've also supported the social media presence of top regional and global JLL leadership by auditing their profiles, analyzing follower base and creating content strategy recommendations.
Select portfolio
B2B social media accounts I managed over the last 8 years:
- Jones Lang LaSalle LinkedIn page (global and EMEA admin, April 2017-November 2022) + global Facebook page, YouTube account and EMEA Twitter accounts admin
- Whatagraph LinkedIn page (from January 2023 until November 2023, freelance copywriter until August 2024) + Facebook, Instagram, Twitter / X
- Black Rabbit B2B video agency LinkedIn page (from Q4 2023 as a freelance copywriter, from January 2024 - full time role) + Facebook, Instagram, YouTube / Vimeo and TikTok
Copywriting samples (B2B & B2C technology, commercial real estate, B2B agency):
- Whatagraph newsletter (15 editions)
- Whatagraph's features and data / trends posts (1, 2, 3, 4, 5, 6, 7)
- Black Rabbit marketing newsletter example (1, 2, 3, 4)
- Black Rabbit blog examples - also under the CEO's name (1, 2, 3, 4, 5)
- Black Rabbit case study examples (1, 2)
- Black Rabbit social content examples (1, 2, 3, 4, 5)
- Tallywell Instagram content (1, 2, 3, 4, 5)
- JLL global campaign content examples, including rebrand in 2022 (1, 2, 3, 4, 5, 6)
More examples are available on demand.
Interested in working with me? Please send me a message using the contact details below or reach out to me on LinkedIn. Let's create something great together!
Contact me
My profiles
My CV
Contact
martaszczepanska@onet.pl | japonka@gmail.com | +48606694676
Marta Szczepańska, 2025